Why Understanding Consumer Trends Helps Unlock Business Opportunities

23 May, 2017
Thought Leadership
Blurred shot of car driving down a highway

Everyone is aware of how shopping preferences have evolved thanks to the massive impact of online. However, understanding the reasons behind some of these changes can provide some key insights for the motor industry.

In recent years, we have seen an ongoing, dynamic transformation of the way consumers purchase a vehicle. In fact, a new shift in consumer behaviour appears to be emerging; as shoppers move from a simple car purchase to now wanting a buying experience.

That’s why retailers need to focus on the buying experience rather than the selling one. Consumers are looking for a personal service that goes above and beyond; a service that is tailored to their needs and expectations. That might include transporting a car closer to their home address for testing, or providing a multitude of ways for them to engage with a dealership, all of which are geared towards providing a personal service. In short, it is how we move from being car dealers to becoming retailers who provide a buying experience.

That is why ALPHERA is working closely with its customers to not only understand these trends that continue to evolve, but how to take advantage of the business advantages they present. To find out more, get in touch and ask for our ‘Financing the car of the Future’ report, which provides more details on consumer trends and what it means for the world of automotive finance. 

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