BMW Launches New, Sharper-Looking 4 Series

23 May, 2017
Product News
BMW car driving down an alley

There’s a new BMW 4 Series in town and it is sporting a sharper look and a whole host of revisions, including even more responsive handling and better ride comfort.

What’s more, the BMW 4 Series features new LED lights, including fog, headlight and rear. Inside, both driver and passengers are greeted with a new Professional navigation system (standard on the M Sport trim) that includes a more intuitive user interface, enabling the user to personalise the screen to their choosing.

The new BMW 4 Series has gone from strength-to-strength since it was launched as a standalone collection in June 2013. The range now consists of Gran Coupe, Coupe, Convertible and the high performance M4. Customers can also choose from diesel or petrol power, as well as two or four-wheel drive depending on the model.

The drive for constant re-invention and honing a product so that it continues to set the benchmark in its class is a typical characteristic of BMW. The UK market is the second biggest for the BMW 4 Series after the USA and, with its reinvention in 2017, it’s hard not to see its popularity continue.

That commitment to continuous improvement and exceptional delivery is why ALPHERA is proud to be part of the BMW Group. We share the group’s values of striving to deliver the best for our customers and are always looking for new ways to improve our products so they continue to be class-leading.

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