Rolls-Royce Phantom unveiled

Industry News

As proud suppliers of Rolls-Royce Motor Cars Financial Services, Alphera is delighted to hear that the all-new Rolls-Royce Motor Cars Phantom has been revealed to the world’s media.

The Phantom, the eighth generation of its kind, completely redefines the luxury vehicle market while still staying true to the DNA of the Phantom. The car is built on the ‘Architecture of Luxury’, an all-aluminium spaceframe architecture designed by Rolls-Royce Motor Car engineers that will underpin every future Rolls beginning with the New Phantom.

As such, no future Rolls-Royce will be of monocoque construction as used by mass-manufacturers and some mass-luxury brands. As a company that prides itself on innovation, we find this level of market-leading dynamism extremely exciting and look forward to seeing how this technology will develop as time goes on.

The new vehicle is also lighter, quieter and stiffer than ever before meaning passengers travel in only the most comfortable and enjoyable conditions. Dubbed ‘The Embrace’, travelling in the Rolls-Royce Phantom is nothing short of pure luxury with attention to detail evident in every aspect of the car’s interior and absolute pleasure in transit the epitome of every area of the car.

The dashboard too has been completely reinvented for the first time in 100 years featuring a new display format as well as the very best in driver assist technology. ‘The Gallery’ is now completely customisable with Rolls-Royce Motor Cars working with a number of high profile artists to offer customers the option to commission individual work to be featured.

The Rolls-Royce Phantom also features an all-new 6.75 litre twin-turbo V12 engine and will be the most technologically advanced Rolls-Royce ever. We’re proud to be associated with a vehicle of such high calibre and are looking forward to seeing the new Phantom hit the road. | Twitter: @AlpheraFS